31 Jan 2021 - Romel Choudhury

Have you heard of Google Ads and Google Adsense but not really understood what they’re all about? You're not alone. In this blog post, we’ll  explain what they are, what makes them different and what they are used for. A simple r ...

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20 May 2020 - Malin Schrammel

Last week, Facebook’s CEO, Mark Zuckerberg appeared in a live session about Facebook’s biggest investment ever into e-commerc ...

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12 May 2020 - Erik Otterberg

Here we have 5 tips on how you can grow your Instagram following. There are different levels of difficulty depending on what service or tooIs you use. Instagram is a very visual medium, so it’s a good start if you have appealing ...

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24 Apr 2020 - Romel Choudhury

There are many companies that advertise on Youtube and more and more are starting to invest in getting a well-functioning Youtube channel where even organic videos can help with marketing. Getting the organic videos to work well ...

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1 Apr 2020 - Malina Björkstedt

Working from home, people constantly checking the news and changing customer behaviour is creating advertisers a great deal of anxiety and uncertainty in these troubled times.Here are 4 tips on how to thin ...

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9 Mar 2020 - Gustaf Wallström

Think it’s a bit of tricky selling to other companies? As a B2B advertiser, just like in B2C, you need to drive potential customers to your site.Which channels are suitable for this purpose and more import ...

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25 Feb 2020 - Mathilda Johnsson

Inbound marketing is a digital marketing technique that has become really popular in recent years. In this blog post, we explain what Inbound Marketing is and why you should take a closer look.  ...

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20 Feb 2020 - Gustaf Wallström

Trigger started as an alternative to the old agency models where an agency’s fees are linked to the customer's media budget. In some cases, there is still an hourly fee, but now it seems that this model is faltering. At ...

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14 Feb 2020 - Malin Schrammel

The year might have only just started, but Facebook has already rolled out a number of updates. In this blog post, we will list the updates that we think are particularly important to keep track of both when it comes to organic c ...

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16 Jan 2020 - Erik Otterberg

There is a struggle online between integrity and smart target group management online. It seems that it is difficult to get both - because smart target group management via data requires that users are identified and that their digital t ...

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19 Dec 2019 - Malina Björkstedt

One of the top success factors in digital advertising is your ad copy. It should clearly convey what your ad is about, maintain the tone of the brand and encourage an interaction with an explicit CTA (Call to Action). What you sh ...

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3 Dec 2019 - Gustaf Wallström

In previous blog posts, we’ve looked at remarketing (or retargeting which is the same thing) as part of the always-on strategy. Now that we’re being bombarded by adverts for Singles-Day, Cyber-Monday, Black-Friday and especially ...

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25 Sep 2019 - Erik Otterberg

At Trigger, we’re always looking for new ways to be ahead of the digital media curve. Since 2016, our team has been committed to helping advertisers to maximize the results of their digital media investments.Clutch, a B2B ratings ...

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3 Dec 2018 - Erik Otterberg

Black Friday is one of the biggest shopping days every year. It is hard to miss the thousands of offers you get as a consumer. Many consumers are looking for bargains and trying to “save money” by shopping during this day. That means tha ...

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9 Oct 2018 - Erik Otterberg

So, what does this mean for advertisers and us who work with advertising on Facebook?From a technical point of view, this means that Facebook saves an id for each user in a cookie with your domain as sender (first-party-cookie). P ...

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2 Oct 2018 - Linda Törnros

Most of you may agree that conversion optimization or conversion rate optimization (CRO) should be a matter for anyone who works with an e-commerce or website, but many may not know how to get started. Set goals an ...

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